The FMCG Influence Economy By Venus Dsilva The Fast-Moving Consumer Goods industry is evolving rapidly, with brands shifting away from traditional advertising methods and embracing a more…

Gamification in FMCG Marketing By Roopak Pathak In the fiercely competitive world of fast-moving consumer goods (FMCG), brands constantly face the challenge of capturing consumer attention and…

The FMCG Industry’s Role In Tackling Global Food Waste With Tech-Enabled Solutions By Venus Dsilva The global food waste crisis demands urgent attention, with nearly one-third of all food…

The Rise Of Viral Influences In FMCG By Roopak Pathak Humanizing Digital Marketing In the evolving world of digital marketing, virtual influencers are transforming how fast-moving consumer…

Voice Commerce in FMCG: The Next Frontier for Consumer Convenience By Akshata Shailendra Singh Voice commerce is rapidly transforming the way consumers interact with FMCG brands, paving the…

MarTech Innovations in FMCG: Automating and Optimising the Marketing Funnel By Akshata Shailendra Singh For FMCG brands, reaching consumers quickly and effectively is essential yet…

5G and IoT in FMCG Marketing: The Power of Real-Time Consumer Interaction By Akshata Shailendra Singh The evolution of technology is revolutionising how brands interact with consumers, and the…

AI-Driven Marketing in FMCG By Roopak Pathak Artificial intelligence (AI) is transforming the fast- moving consumer goods (FMCG) sector, offering innovative ways for brands to understand,…

Programmatic Advertising: Unlocking Hyper-Targeted Campaigns in FMCG. By Akshata Shailendra Singh In today’s digital landscape, fast-moving consumer goods (FMCG) companies are navigating…

Sustainability Beyond The Shelf: The Role of Biodegradable Packaging in FMCG Supply Chains By Akshata Shailendra Singh In today’s consumer landscape, packaging has become more than just…