November 2024

MarTech Innovations in FMCG: Automating and Optimising the Marketing Funnel By Akshata Shailendra Singh For FMCG brands, reaching consumers quickly and effectively is essential yet increasingly challenging. As consumer expectations…

5G and IoT in FMCG Marketing: The Power of Real-Time Consumer Interaction By Akshata Shailendra Singh The evolution of technology is revolutionising how brands interact with consumers, and the FMCG…

AI-Driven Marketing in FMCG By Roopak Pathak Artificial intelligence (AI) is transforming the fast- moving consumer goods (FMCG) sector, offering innovative ways for brands to understand, predict, and engage with…

Programmatic Advertising: Unlocking Hyper-Targeted Campaigns in FMCG. By Akshata Shailendra Singh In today’s digital landscape, fast-moving consumer goods (FMCG) companies are navigating increasingly competitive markets where audience engagement and personalisation…

Sustainability Beyond The Shelf: The Role of Biodegradable Packaging in FMCG Supply Chains By Akshata Shailendra Singh In today’s consumer landscape, packaging has become more than just a protective layer…

Virtual Taste Testing: How FMCG Brands are Embracing AR for Product Trials By Akshata Shailendra Singh The landscape of consumer product trials has seen a dynamic shift with the adoption…

From Data to Dinner Table: How FMCG Brands are Using Predictive Analytics for Product Innovation By Akshata Shailendra Singh Today, FMCG brands are using data to anticipate consumer needs, refine…