It is interacting with consumers in real-time offers several advantages for FMCG brands, including increased customer satisfaction and loyalty. A survey by Accenture found that 83% of consumers are more likely to purchase from brands that offer personalised experiences. Through 5G-enabled IoT, brands can provide tailored, on-the-go content and promotions that resonate with consumers’ immediate needs and interests.
This level of personalisation not only fosters a deeper connection with the brand but also enhances the overall shopping experience, making it more enjoyable and efficient.
Moreover, 5G and IoT open the door to more sophisticated data collection and analysis. With billions of connected devices feeding real-time data into machine learning algorithms, brands can gain deeper insights into consumer behaviour. This information allows marketers to continuously refine their strategies and respond to market trends more quickly than ever.
For example, Coca-Cola has already begun using IoT-vending machines that provide real-time data on stock levels, customer preferences, and environmental conditions. This data enables the company to optimise its product offerings and improve the customer experience.
