Beyond the convenience factor, integrating 5G and IoT into FMCG marketing is critical in driving sustainability initiatives. Innovative packaging, for example, allows consumers to scan products for real-time information on sourcing, production processes, and environmental impact. This transparency builds trust and enables consumers to make more informed purchasing decisions. Given that 66% of global consumers are willing to pay more for sustainable products, as reported by Nielsen, the ability to provide this level of detail through IoT devices is an invaluable tool for FMCG brands looking to position themselves as environmentally conscious.
Another key reason why 5G and IoT are crucial for FMCG marketing lies in the potential for creating immersive, engaging consumer experiences. Augmented reality (AR) and virtual reality (VR), powered by 5G, can enable brands to create interactive, experiential marketing campaigns. For example, shoppers could use their smartphones to view virtual product demonstrations, test how a product fits into their lifestyle, or even explore virtual stores. This kind of engagement deepens the consumer’s connection with the brand and enhances their perception of the product. Research by PwC suggests that the VR and AR market is expected to reach $1.5 trillion by 2030, indicating the massive potential for FMCG brands to leverage these technologies in their marketing strategies.
