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Gamification in FMCG Marketing By Roopak Pathak In the fiercely competitive world of fast-moving consumer goods (FMCG), brands constantly face the challenge of capturing consumer attention and fostering loyalty. Traditional…

The FMCG Industry’s Role In Tackling Global Food Waste With Tech-Enabled Solutions By Venus Dsilva The global food waste crisis demands urgent attention, with nearly one-third of all food produced…

The Rise Of Viral Influences In FMCG By Roopak Pathak Humanizing Digital Marketing In the evolving world of digital marketing, virtual influencers are transforming how fast-moving consumer goods (FMCG) brands…

Voice Commerce in FMCG: The Next Frontier for Consumer Convenience By Akshata Shailendra Singh Voice commerce is rapidly transforming the way consumers interact with FMCG brands, paving the way for…

MarTech Innovations in FMCG: Automating and Optimising the Marketing Funnel By Akshata Shailendra Singh For FMCG brands, reaching consumers quickly and effectively is essential yet increasingly challenging. As consumer expectations…

5G and IoT in FMCG Marketing: The Power of Real-Time Consumer Interaction By Akshata Shailendra Singh The evolution of technology is revolutionising how brands interact with consumers, and the FMCG…

AI-Driven Marketing in FMCG By Roopak Pathak Artificial intelligence (AI) is transforming the fast- moving consumer goods (FMCG) sector, offering innovative ways for brands to understand, predict, and engage with…

Programmatic Advertising: Unlocking Hyper-Targeted Campaigns in FMCG. By Akshata Shailendra Singh In today’s digital landscape, fast-moving consumer goods (FMCG) companies are navigating increasingly competitive markets where audience engagement and personalisation…

Sustainability Beyond The Shelf: The Role of Biodegradable Packaging in FMCG Supply Chains By Akshata Shailendra Singh In today’s consumer landscape, packaging has become more than just a protective layer…