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5G and IoT in FMCG Marketing: The Power of Real-Time Consumer Interaction By Akshata Shailendra Singh The evolution of technology is revolutionising how brands interact with consumers, and the FMCG…

AI-Driven Marketing in FMCG By Roopak Pathak Artificial intelligence (AI) is transforming the fast- moving consumer goods (FMCG) sector, offering innovative ways for brands to understand, predict, and engage with…

Programmatic Advertising: Unlocking Hyper-Targeted Campaigns in FMCG. By Akshata Shailendra Singh In today’s digital landscape, fast-moving consumer goods (FMCG) companies are navigating increasingly competitive markets where audience engagement and personalisation…

Sustainability Beyond The Shelf: The Role of Biodegradable Packaging in FMCG Supply Chains By Akshata Shailendra Singh In today’s consumer landscape, packaging has become more than just a protective layer…

Virtual Taste Testing: How FMCG Brands are Embracing AR for Product Trials By Akshata Shailendra Singh The landscape of consumer product trials has seen a dynamic shift with the adoption…

From Data to Dinner Table: How FMCG Brands are Using Predictive Analytics for Product Innovation By Akshata Shailendra Singh Today, FMCG brands are using data to anticipate consumer needs, refine…