But it’s not just about personalizing products; it’s about enhancing the entire shopping experience. Virtual try-ons, powered by generative design, are set to transform online retail into a fully Involving experience. These innovations are expected to reduce product returns by as much as 40%, creating a more efficient and satisfying process for both brands and customers. This shift in how consumers interact with brands deepens loyalty and provides companies with a significant competitive advantage.
By 2040, AI systems will enable zero-waste production, and designs will increasingly incorporate recyclable and biodegradable materials. McKinsey estimates that by 2028, 64% of global consumers will prioritize eco-conscious products. Brands that embrace these innovations now will reduce their environmental impact by up to 50% and position themselves to comply with stricter regulatory frameworks.
On the other hand, by 2035, virtual showrooms and metaverse spaces will dominate retail, with a market value exceeding $120 billion. In these digital spaces, AI-driven avatars and real-time design tools will facilitate effortless product customization, creating environments where consumer imagination meets reality. This shift will allow companies to cut operational costs by 20-30%, reducing the need for physical inventory and logistics while simultaneously increasing customer engagement through immersive, digital-first experiences.
Generative 3D design is transforming the product development cycle. AI tools are helping brands reduce lead times by analyzing global trend data and creating intricate patterns that speed up design and prototyping. In fashion, predictive AI models will optimize inventory planning, reducing overproduction by 50% and helping brands achieve their sustainability goals. FMCG companies are also benefiting from AI tools that help reduce material usage by 30% and enhance consumer engagement through interactive and sustainable packaging.
