The future of retail is here, and it promises a more engaging and enriching experience for everyone involved.By 2030, 72% of consumers will demand smarter packaging experiences that offer value beyond the product itself. With advancements in AI, AR packaging will evolve to provide real-time, interactions that cater to the unique needs of each consumer. As packaging becomes a platform for engagement, it will play a central role in creating brand loyalty and driving sales, transforming the simple act of scanning a barcode into a rich, interactive experience.
As AR technology evolves, the line between digital and physical retail spaces will blur, ushering in a new era of “phygital” shopping. In the future, physical stores will be transformed into AR-enhanced spaces, allowing consumers to interact with products in ways never before possible. Imagine walking into a store and using AR glasses or a mobile device to instantly see detailed product information, visualize how items will look in your home, or even try on clothes virtually—all without physically touching a single product.
This shift is already underway, with companies like IKEA and L’Oreal integrating AR to let customers visualize products in their homes or try them on virtually. By 2028, it’s predicted that 60% of physical stores will feature AR systems that enable consumers to interact with products and make more informed purchase decisions. As consumers increasingly seek convenience and personalization, this blend of physical and digital shopping will become a key differentiator, offering a seamless, omnichannel experience that drives sales both online and in-store.
In the near future, AR will Drastically shift how brands engage with consumers, moving from traditional advertising to interactive, personalized marketing. Instead of passive viewing of ads, consumers will actively participate in AR-driven campaigns that adapt to their unique tastes, behaviours, and preferences. Whether it’s a virtual product demonstration, an interactive fashion show, or an augmented product experience, AR will empower brands to create personalized journeys for each customer.
