For example, Gucci and Prada have already embraced AR in their marketing efforts, allowing consumers to virtually try on products and experience exclusive content. But in the future, these experiences will be even more dynamic, with AR delivering tailored content based on the user’s previous interactions, location, and preferences. 85% of consumer interactions will be powered by AR experiences by 2035, signalling the shift towards fully personalized marketing that moves beyond simple product promotions to deep, ongoing brand-consumer relationships.
Customer service is on the brink of a transformation, driven by the innovative combination of augmented reality (AR) and artificial intelligence (AI). In the near future, virtual assistants will be powered by AR and bolstered by AI to deliver real-time, personalized support during the customer journey. Picture this: as you walk into a store or browse online, a hyper-realistic virtual assistant appears, ready to answer your questions, demonstrate products, and help you after your purchase. This immediate access to information removes the frustration of waiting for help, creating a seamless shopping experience.
As brands strive for deeper connections, the trend toward hyper-personalization is set to explode; by 2040, a staggering 75% of e-commerce brands will implement AI-driven AR assistants for customer interactions. These virtual helpers won’t just provide recommendations—they will continuously learn from your behaviour, fine-tuning their suggestions in real-time to enhance your satisfaction and boost conversion rates. This level of personalization can elevate your shopping experience, making it feel uniquely tailored to your needs.
With growing awareness around the ethical and environmental implications of our purchases, AR will also come into play by offering transparent insights about products. Imagine being able to trace a product’s journey from sourcing to production, all through an interactive AR platform. By integrating blockchain technology, AR can provide real-time, verifiable insights into sourcing practices, labor conditions, and sustainability efforts. By 2040, 70% of consumers will expect this level of transparency, empowering them to make informed choices that align with their values. Retailers who embrace this shift will not only enhance customer trust but also cultivate loyalty by meeting the demand for ethical, sustainable products.
