SEO: The Foundation of Online Visibility
Search Engine Optimization (SEO) remains a critical element of any successful digital marketing strategy. Organic search drives 43% of all e-commerce traffic, making SEO a key tool for increasing visibility and attracting free, organic traffic. Optimising product pages with relevant keywords, meta descriptions, and high-quality images helps improve search engine rankings and bring in more potential customers. Effective SEO is all about making it easier for search engines to f ind and display your website when customers are looking for specific products. The better your SEO, the higher your e-commerce site will rank in search results, which translates into more traffic and, ultimately, more sales.
