Voice Commerce in FMCG: The Next Frontier for Consumer Convenience
By Akshata Shailendra Singh
Voice commerce is rapidly transforming the way consumers interact with FMCG brands, paving the way for seamless, hands-free shopping experiences. By using voice-activated devices, customers can order groceries, restock household essentials, and even explore new products, all through simple voice commands. This intuitive mode of shopping, enabled by the integration of voice technology with e-commerce platforms, is capturing the attention of FMCG companies seeking to optimise convenience, foster brand loyalty, and enhance engagement in unprecedented ways.
Voice commerce, or v-commerce, leverages artificial intelligence-powered voice assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri to allow users to purchase by speaking. This technology processes spoken commands to understand and fulfil customer requests, from adding items to a shopping cart to completing a transaction. As of 2023, nearly 35% of U.S. households owned a smart speaker, and that number is set to grow significantly as voice recognition technology continues to improve in accuracy. Utility forecasts that voice shopping transactions could reach $40 billion by 2025.
