The standout factor of voice commerce is its unprecedented convenience. Unlike traditional online shopping, which requires screens and manual input, voice commerce enables consumers to engage hands-free, making it perfect for multitasking. A consumer can request their favourite coffee brand or a needed detergent simply by asking a device to “add it to the cart.” This mode of interaction not only saves time but also reduces friction in the purchasing process.
For FMCG brands, which cater to high-frequency, low-involvement purchases, this frictionless experience is precious. With voice commerce, even routine purchases become quicker and more efficient, meeting consumer demands for convenience and speed.
For FMCG brands, adopting voice commerce offers more than just a new distribution channel—it provides access to real-time consumer insights. Each interaction provides data on consumer preferences, purchasing patterns, and contextual usage, allowing brands to tailor their offerings more precisely. For instance, brands can develop algorithms that remember a consumer’s preferred products, suggest related items, or remind them of recurring purchases like milk or soap, boosting brand loyalty and promoting upselling opportunities.
Voice commerce growth highlights its importance in a market increasingly focused on convenience and personalisation. Research by Adobe indicates that 55% of users prefer using voice commands for simplicity, while 44% enjoy it for hands-free control. Consumers increasingly need to accommodate this shift, making it essential for FMCG companies to integrate voice-enabled options within their digital strategies. Brands that adopt voice commerce early can gain a competitive advantage, positioning themselves as leaders in innovation and consumer-centric solutions. Additionally, voice interactions create a unique avenue for developing emotional connections with consumers, as voice-based engagement fosters a conversational and, at times, more intimate experience than traditional screens.
